About me
Product designer
I'm a product designer based in Toronto. Seven years across agency, studio, and in-house environments, working on brand and product for SKODA, Audi, ICICI Bank, and TATA AIA. Currently leading design on AI-powered tools at PolicyAdvisor, where my favourite work makes complex decisions feel obvious.
Clarity over cleverness
I work in regulated insurance, where a confusing screen costs someone real money. The best version of a design is the one a tired user gets right the first time. I optimise for that, not for the demo.
Designer who ships
I prototype in code when it helps, hand off in Figma when that's faster, and stay close to engineering through review. The point isn't the artifact, it's whether the thing ends up in production looking like the design.
Brand and product are the same thing
Seven years across both makes the gap between them hard to take seriously. A button is a brand decision. A wordmark is a product decision. I bring both habits to every project.
Work
experience
Product designer
Leading design on AI-powered tools for insurance advisors — eligibility checking, group benefits comparison, and the LIRD generator. Scaled the design system across 10+ interconnected products. Drove a 15% CPL reduction and 5% lift in advisor submissions.
2024 — now
Insurance industry, operations
A year on the front line of Canadian insurance distribution — close to how advisors, carriers, and customers actually navigate the buying journey. The friction I watched in person became the brief for everything I've designed since.
2023 — 2024
Creative Group Head
at Admatazz, Mumbai
Led creative direction, art direction, and UI design on ICICI Bank's mobile banking platform, TATA AIA Life Insurance (6.7% brand lift, 3x industry average), Skoda Auto India, and Audi. Built repeatable visual systems across 10+ concurrent client accounts.
2018 — 2022
Graphic / brand designer
at ZWA! Design, Mumbai
Foundation years across studio environments — brand identity, packaging, editorial, and digital design for B2B and consumer clients. Typography, layout, and visual systems built up the long way.
2016 — 2018
Photoshop
Figma
Illustrator
Premiere Pro
After Effects
HTML5
CSS3
Notion
My
education
PG Diploma, Marketing Management
Seneca Polytechnic, Toronto
Post-graduate diploma in marketing management — strategy, consumer behaviour, and digital channels. Move from India to Canada.
2022 — 2023
Bachelor of Mass Media (Honours)
Undergraduate honours degree across advertising, brand, and visual communication. First foundation for the rest of the work that followed.
2015 — 2018
