Fat Man's Cafe
A Mumbai cafe identity built around an existing mascot — kept familiar, made sharper, extended across menu, truck, and packaging.
Client
Fat Man's Cafe
Services
Brand identity, Mascot refresh, Collateral
Industry
Food & Beverage
Year
2023
Challenge
A neighbourhood joint that needed a personality to match its name.
The brief called for a full brand identity for Fat Man's Cafe — a Mumbai cafe & grill with an existing mascot, a loyal crowd, and a name too good to waste on a forgettable logo. The goal: build a visual language that was warm, irreverent, and instantly ownable.
Solution
Same character. Sharper everything else.
The mascot was reimagined — kept familiar, made more polished. The logo was rebuilt to feel contemporary without losing the casual, come-as-you-are energy that defines the place.
From menu to truck branding to coasters, every touchpoint was designed to feel like Fat Man's — not just branded, but characterful.
