Skoda
Brand strategy and social presence for Skoda India — from channel strategy and topical content to launch campaigns for the Slavia, Kushaq, and Octavia VRS 245.
Client
Skoda Auto India
Services
Brand strategy, Social, TVC, Launch campaigns
Industry
Automotive
Year
2024
Overview
India's most exciting automotive comeback. Front row seat.
The brief covered the full spectrum of Skoda India's social presence — from channel strategy and topical content to large-scale campaign launches. The work spanned TVC production, Instagram campaigns, road safety initiatives, and the launch strategy for some of Skoda's most anticipated models: the Slavia, Kushaq, and the Octavia VRS 245.
Every campaign had to balance Skoda's European design heritage with the pace and personality of the Indian market.
